Are you struggling with creating a responsive email list? If so, then you might at the relationship you are building with them. Are you emails full of information, the pulls in your readers, or are they pitchy, possibly turning them off?

Are you struggling with creating a responsive email list? If so, then you might at the relationship you are building with them. Are you emails full of information, the pulls in your readers, or are they pitchy, possibly turning them off?

Remember that your subscribers have signed with you as they want quality content, and you told them you could supply it - otherwise why would they be with you? Also, you are being judged on your quality. You can see that if you start to supply poor grade content, and hashed information that's full of poor grammar it will be a forgone conclusion that your products are the same.

Another thing you need to do is make sure your emails are easy to understand and fresh. Not just a bunch of re-hashed information. Information they can start applying immediately, before they even see your product. When the information you provide them helps them then they will be more included to purchase when you offer them products.


Does list building really have to be that hard?

It's not, but always ensure you are taking a smart approach to it.

1. As you're an expert in your niche, there's no reason why you can't write intelligent content about it in your emails.

2. Write in a style that is easy for your readers to understand. You want your readers to feel relaxed, like you are talking to your friend over lunch. Make sure your grammar is free flowing and non-technical.

3. Trying to sell your products to them at every opportunity is going to get you nowhere. Try discreetly placing a link to your website in about 20% of your emails. If you send hypy sales emails every day most of them will unsubscribe. Think about the kinds of emails you receive and which ones you read.

4. Yes, your email rate depends on the nature of the niche - and the subscriber's frame of mind too - but send the correct amount of emails. At he beginning of building your relationship, when everything's fresh, send up to 5 emails a week maybe. Then as you get to know one another, ease up a little, as they'll come to recognize you. If you have emails that give heaps of sound information though, then don't feel shy about sending it to them. Sending out sales letter every day will leave you without any subscribers at all, so just be sensible, and all should be fine.

5. Put yourself in their shoes. Ask yourself if you would be happy to receive your email. What would you feel - excited or would you delete immediately? Would you even take the time to read it?

6. Above all, treat your readers as you would expect to be treated yourself - with respect. Because that way, building your email list works.